What do you get when a world-leading electronic music festival and a boundary-pushing performance brand meet on the dancefloor? A collaboration born not in a boardroom, but in the crowd. After noticing the rise of Salomon sneakers at Dekmantel Festival, Nice+Important initiated a partnership between the two brands, without either of them asking for it.The result: a trail-ready dance shoe inspired by the Amsterdam forest and Dekmantel’s vibrant community of dancers. Designed, produced, and launched in record time, the limited-edition drop sold out instantly and became an unexpected cultural moment, turning into both a collector’s item and a meme.
Oedipus Brewery, known for its creative and arts-driven approach to beer-making, has grown significantly after Heineken acquired a minority stake. However, with growth came the challenge of maintaining their counterculture spirit while navigating the corporate world.
Nice+Important was tasked with crafting a new brand story to bridge the gap between Oedipus’ unique identity and their new corporate partners. Through in-depth interviews with stakeholders, we developed two versions of the story: one for internal teams, full of creative flair, and a more formal corporate version for external and partner communications, ensuring alignment across all levels.
To help TECHLEAP strengthen its founder community, we created All-in: a seven-part documentary series about the people behind the scale-ups. No hustle myths, just real stories, from burnout to balance, ethics to impact. Designed to offer value beyond the echo chamber, the series sparked record engagement and reframed what it means to be a founder in the Dutch tech scene.
Return is a new kind of investment platform, one that sees optimism, not obstacles, in the energy transition. Built from the ground up with Stecc Capital, we created the full brand for Return: from fundamentals to identity to a website that literally shifts with the weather.
In a category known for technical jargon and green clichés, we distilled a complex mission into a story you can retell over dinner. The result is a distinctive, design-led brand for a collective of builders, thinkers, and investors returning the planet to its natural state.
For the 2023 elections, Volt asked us to craft a campaign that made the long term feel urgent. Using ‘imagination activism’ as our lens, we built a future-facing narrative that pulled 2050 into the present. The result: a bold, idea-driven campaign that broke with political clichés, turned a QR code into a statement, and redefined what a progressive vote can look like.
We didn’t just launch a new meat replacement, we launched a new way of thinking about food. De Nieuwe Keuken puts vegetables where the meat used to be, not to mimic, but to lead. No fake meat, no soy tricks, just real vegetables that earn the centre of the plate.
Together with Freddy Tratlehner, Sophie Tielrooij and Dennis Favier, we built the brand from scratch: strategy, identity, recipes, activations. From Lowlands to Crisp, from pulled paddo’s to full-blown movement, this is what happens when food culture meets brand thinking.
Screaming Beans is an Amsterdam-based specialty coffee brand with a bold new mission: fuel the moments ideas are born. As the brand expanded from boutique cafés to subscriptions and B2B, we partnered to sharpen its identity and reposition it as coffee brand for creatives. Together, we built a brand foundation rooted in clarity and character, shaping the story, design, retail experience, and tone of voice. The result is a brand that connects coffee to creativity in a way that feels effortless and authentic. Expect more than a caffeine kick: this one fuels your next idea.
De Kiesmannen are known for their bold theatre shows and campaigns that get young people thinking—and voting. But while their productions pack a punch, their presence on social media didn’t quite match the energy. Nice+Important stepped in to develop a social content strategy aimed at socially curious young people. With limited resources but big ambitions, we helped De Kiesmannen translate their mission into a scroll-stopping presence, growing awareness, engagement, and a new generation of fans along the way.
