Creating a documentary series exploring the human side of the entrepreneurial journey in tech for TECHLEAP
SHARE
Copy link
How do you create content that offers real value to founders beyond the typical success stories?
Techleap is a network organisation envoyed by Prince Constantijn. Over the last 3 years they’ve created synergies between leading Dutch tech companies and hosted scale-up programs and seminars to strengthen and grow the Dutch tech industry.
Challenge
Being a founder can be a lonely journey. So after winning a competitive pitch, Nice & Important was tasked to create a content series that bridges across all of Techleap’s domains. Our challenge was to create content to strengthen the Techleap community and connect to a wider audience offering actionable insights.
Strategy
Where most entrepreneurial books, documentaries and other media content typically glorifies the classic rags to riches entrepreneurial hustle, the honest truths about building and scaling a business are missing. ‘All-in’ portrays the entrepreneurial journey from a human and more personal lens.
Output
- Creation and design of visual identity
- Concepting and creative direction of a brand film
- Concepting and production of a food photography imagery bank
- Creation of a new website
- Concepting and creative direction of Barcelona Trade Fair stand
