What started as The Student Hotel, offering students a home away from home, has grown into a hybrid hospitality brand connecting a new generation of learners, workers and changemakers across Europe. With the launch of the TSH Talent Foundation, The Social Hub wanted to scale its social ambition and support those who face the highest barriers to opportunity.
To help bring this vision to life, The Social Hub partnered with Nice+Important to build the brand for their foundation from the ground up. From brand story to messaging house, from visual identity to rituals, we developed a complete brand system to match the scale of their mission: empowering talent to grow, connect and change the world
Wat een futurist, een Egypte-obsessie en mijn dochters kleine handjes me leerden over kunst.
<p class=”” data-start=”127″ data-end=”387″>When data becomes a public good, it needs a public story. In a world shaped by big tech and privatized platforms, the Amsterdam Economic Board asked us to reframe data-sharing as something collective, constructive, and compelling.</p>
<p class=”” data-start=”389″ data-end=”716″>We created the name, narrative, and identity for the <em data-start=”442″ data-end=”467″>Data Commons Collective</em>, a new initiative that brings governments, companies, and communities together to share data for the public good. From strategy to storytelling, we helped turn a technical ambition into a citywide movement that partners actually want to be part of.</p>
The Kingfish Company is redefining premium seafood with its land-based recirculating aquaculture system (RAS) for yellowtail kingfish, earning the trust of top chefs and high-end retailers worldwide. What began as Kingfish Zeeland has evolved into an international pioneer in sustainable aquaculture.
To support their global expansion, The Kingfish Company partnered with Nice+Important for a full rebrand, spanning brand story, visual identity, website, brand film, and more. Discover how a radical approach to fish farming was transformed into a bold brand that blends gastronomy with engineering.
For the 2023 elections, Volt asked us to craft a campaign that made the long term feel urgent. Using ‘imagination activism’ as our lens, we built a future-facing narrative that pulled 2050 into the present. The result: a bold, idea-driven campaign that broke with political clichés, turned a QR code into a statement, and redefined what a progressive vote can look like.
We didn’t just launch a new meat replacement, we launched a new way of thinking about food. De Nieuwe Keuken puts vegetables where the meat used to be, not to mimic, but to lead. No fake meat, no soy tricks, just real vegetables that earn the centre of the plate.
Together with Freddy Tratlehner, Sophie Tielrooij and Dennis Favier, we built the brand from scratch: strategy, identity, recipes, activations. From Lowlands to Crisp, from pulled paddo’s to full-blown movement, this is what happens when food culture meets brand thinking.
Return is a new kind of investment platform, one that sees optimism, not obstacles, in the energy transition. Built from the ground up with Stecc Capital, we created the full brand for Return: from fundamentals to identity to a website that literally shifts with the weather.
In a category known for technical jargon and green clichés, we distilled a complex mission into a story you can retell over dinner. The result is a distinctive, design-led brand for a collective of builders, thinkers, and investors returning the planet to its natural state.
Oedipus Brewery, known for its creative and arts-driven approach to beer-making, has grown significantly after Heineken acquired a minority stake. However, with growth came the challenge of maintaining their counterculture spirit while navigating the corporate world.
Nice+Important was tasked with crafting a new brand story to bridge the gap between Oedipus’ unique identity and their new corporate partners. Through in-depth interviews with stakeholders, we developed two versions of the story: one for internal teams, full of creative flair, and a more formal corporate version for external and partner communications, ensuring alignment across all levels.
Het heeft me qua werk zo’n 15 jaar gekost om echt te begrijpen wat ik nou eigenlijk aan het doen was. Toen snapte ik het. En nu schrijf ik er een boek over.
Alicia is an insurtech scale-up on a mission to close the protection gap for independent workers, by embedding smart, pay-per-use insurance into the world’s leading work platforms.
Together with Containr Affairs, we built the Alicia brand from scratch: fundamentals, identity, voice, and growth strategy. Inspired by Rotterdam roots and a no-nonsense POV, we shaped a brutally simple brand around one bold promise: make insurance work for everyone.
NIMBEL is a design-led baby carrier brand with a sharp mission: support parents without compromising who they are. As the brand prepared for growth, we partnered to help sharpen their identity, story, and future direction.
We rearticulated the brand from the inside out, starting with its core proposition, voice and tone. From there, we developed a full set of brand fundamentals and a visual identity system ready to scale. The result is a smart, stylish brand that feels as intuitive as the product itself.
