Scaling THE KINGFISH COMPANY: from Zeeland to the world’s best kitchens

How do you transform a local aquaculture 
brand into a globally recognised leader in premium seafood?

The Kingfish Company is a Dutch aquaculture company specializing in the sustainable production of high-quality yellowtail kingfish. The company operates a land-based recirculating aquaculture system RAS in Zeeland, the Netherlands, producing fish in an environmentally responsible manner without antibiotics or chemicals. Their yellowtail kingfish is used in premium seafood markets, including sushi restaurants and high-end retailers. 

The Kingfish Company was originally known as Kingfish Zeeland. As they expanded internationally, they needed a new name and a cohesive, refreshed brand identity. Nice & Important was brought in to lead the full rebrandin, from crafting a new brand story to developing a visual identity and a brand film.

The Kingfish Company is a fish revolution. By turning what purists see as a weakness, land-based aquaculture, into a strength, the brand redefines premium seafood. Positioned at the crossroads of gastronomy and engineering, this uncopyable fusion fuels its authority. With world-class credentials and an uncompromising commitment to purity, The Kingfish Companies Yellowtail earns its place in the kitchens of top chefs and wholesalers. More than a product, it’s a movement shaping the future of fish, today.

• Creation and design of visual identity
  
• Concepting and creative direction of a brand film
  
• Concepting and production of a food photography imagery bank
  
• Creation of a new website
  
• Concepting and creative direction of Barcelona Trade Fair stand