For TECHLEAP’s flagship BOLD event, we didn’t design a talk, we designed an epiphany. Using a tree-shaped, 36-screen art installation, we created a visual journey from monoculture to biodiversity, challenging outdated leadership models and visualising a more inclusive, Gen-Z-ready future. A bold DE&I experience that moved from insight to impact.
For the 2023 elections, Volt asked us to craft a campaign that made the long term feel urgent. Using ‘imagination activism’ as our lens, we built a future-facing narrative that pulled 2050 into the present. The result: a bold, idea-driven campaign that broke with political clichés, turned a QR code into a statement, and redefined what a progressive vote can look like.
Alicia is an insurtech scale-up on a mission to close the protection gap for independent workers, by embedding smart, pay-per-use insurance into the world’s leading work platforms.
Together with Containr Affairs, we built the Alicia brand from scratch: fundamentals, identity, voice, and growth strategy. Inspired by Rotterdam roots and a no-nonsense POV, we shaped a brutally simple brand around one bold promise: make insurance work for everyone.
NIMBEL is a design-led baby carrier brand with a sharp mission: support parents without compromising who they are. As the brand prepared for growth, we partnered to help sharpen their identity, story, and future direction.
We rearticulated the brand from the inside out, starting with its core proposition, voice and tone. From there, we developed a full set of brand fundamentals and a visual identity system ready to scale. The result is a smart, stylish brand that feels as intuitive as the product itself.
Oedipus Brewery, known for its creative and arts-driven approach to beer-making, has grown significantly after Heineken acquired a minority stake. However, with growth came the challenge of maintaining their counterculture spirit while navigating the corporate world.
Nice+Important was tasked with crafting a new brand story to bridge the gap between Oedipus’ unique identity and their new corporate partners. Through in-depth interviews with stakeholders, we developed two versions of the story: one for internal teams, full of creative flair, and a more formal corporate version for external and partner communications, ensuring alignment across all levels.
The Kingfish Company is redefining premium seafood with its land-based recirculating aquaculture system (RAS) for yellowtail kingfish, earning the trust of top chefs and high-end retailers worldwide. What began as Kingfish Zeeland has evolved into an international pioneer in sustainable aquaculture.
To support their global expansion, The Kingfish Company partnered with Nice+Important for a full rebrand, spanning brand story, visual identity, website, brand film, and more. Discover how a radical approach to fish farming was transformed into a bold brand that blends gastronomy with engineering.
Return is a new kind of investment platform, one that sees optimism, not obstacles, in the energy transition. Built from the ground up with Stecc Capital, we created the full brand for Return: from fundamentals to identity to a website that literally shifts with the weather.
In a category known for technical jargon and green clichés, we distilled a complex mission into a story you can retell over dinner. The result is a distinctive, design-led brand for a collective of builders, thinkers, and investors returning the planet to its natural state.
Once initiated by the late mayor Eberhard van der Laan, the Amsterdam Economic Board is a network organization that aims to bring politics and business closer together to innovate the metropolitan region of tomorrow. The Board consists of top executives from companies, knowledge institutions, and governments from the Amsterdam region, along with individuals contributing significantly to the conversation about the future of the Amsterdam Metropolitan Area.
To help TECHLEAP strengthen its founder community, we created All-in: a seven-part documentary series about the people behind the scale-ups. No hustle myths, just real stories, from burnout to balance, ethics to impact. Designed to offer value beyond the echo chamber, the series sparked record engagement and reframed what it means to be a founder in the Dutch tech scene.
