What started as The Student Hotel, offering students a home away from home, has grown into a hybrid hospitality brand connecting a new generation of learners, workers and changemakers across Europe. With the launch of the TSH Talent Foundation, The Social Hub wanted to scale its social ambition and support those who face the highest barriers to opportunity.

To help bring this vision to life, The Social Hub partnered with Nice+Important to build the brand for their foundation from the ground up. From brand story to messaging house, from visual identity to rituals, we developed a complete brand system to match the scale of their mission: empowering talent to grow, connect and change the world

The Kingfish Company is redefining premium seafood with its land-based recirculating aquaculture system (RAS) for yellowtail kingfish, earning the trust of top chefs and high-end retailers worldwide. What began as Kingfish Zeeland has evolved into an international pioneer in sustainable aquaculture.

To support their global expansion, The Kingfish Company partnered with Nice+Important for a full rebrand, spanning brand story, visual identity, website, brand film, and more. Discover how a radical approach to fish farming was transformed into a bold brand that blends gastronomy with engineering.

Screaming Beans is an Amsterdam-based specialty coffee brand with a bold new mission: fuel the moments ideas are born. As the brand expanded from boutique cafés to subscriptions and B2B, we partnered to sharpen its identity and reposition it as the coffee brand for creatives.

Together, we built a brand foundation rooted in clarity and character, shaping the story, design, retail experience, and tone of voice. The result is a brand that connects coffee to creativity in a way that feels effortless and authentic. Expect more than a caffeine kick: this one fuels your next idea.

De Kiesmannen are known for their bold theatre shows and campaigns that get young people thinking—and voting. But while their productions pack a punch, their presence on social media didn’t quite match the energy.  Nice+Important stepped in to develop a social content strategy aimed at socially curious young people. With limited resources but big ambitions, we helped De Kiesmannen translate their mission into a scroll-stopping presence, growing awareness, engagement, and a new generation of fans along the way.

NIMBEL is a design-led baby carrier brand with a sharp mission: support parents without compromising who they are. As the brand prepared for growth, we partnered to help sharpen their identity, story, and future direction.

We rearticulated the brand from the inside out, starting with its core proposition, voice and tone. From there, we developed a full set of brand fundamentals and a visual identity system ready to scale. The result is a smart, stylish brand that feels as intuitive as the product itself.

For TECHLEAP’s flagship BOLD event, we didn’t design a talk, we designed an epiphany. Using a tree-shaped, 36-screen art installation, we created a visual journey from monoculture to biodiversity, challenging outdated leadership models and visualising a more inclusive, Gen-Z-ready future. A bold DE&I experience that moved from insight to impact.

For the 2023 elections, Volt asked us to craft a campaign that made the long term feel urgent. Using ‘imagination activism’ as our lens, we built a future-facing narrative that pulled 2050 into the present. The result: a bold, idea-driven campaign that broke with political clichés, turned a QR code into a statement, and redefined what a progressive vote can look like.

We didn’t just launch a new meat replacement, we launched a new way of thinking about food. De Nieuwe Keuken puts vegetables where the meat used to be, not to mimic, but to lead. No fake meat, no soy tricks, just real vegetables that earn the centre of the plate.

Together with Freddy Tratlehner, Sophie Tielrooij and Dennis Favier, we built the brand from scratch: strategy, identity, recipes, activations. From Lowlands to Crisp, from pulled paddo’s to full-blown movement, this is what happens when food culture meets brand thinking.

Alicia is an insurtech scale-up on a mission to close the protection gap for independent workers, by embedding smart, pay-per-use insurance into the world’s leading work platforms.

Together with Containr Affairs, we built the Alicia brand from scratch: fundamentals, identity, voice, and growth strategy. Inspired by Rotterdam roots and a no-nonsense POV, we shaped a brutally simple brand around one bold promise: make insurance work for everyone.