For the 2023 elections, Volt asked us to craft a campaign that made the long term feel urgent. Using ‘imagination activism’ as our lens, we built a future-facing narrative that pulled 2050 into the present. The result: a bold, idea-driven campaign that broke with political clichés, turned a QR code into a statement, and redefined what a progressive vote can look like.
Our agency makes brands nice enough to love and important enough to matter. We deliver strategies that keep brands ahead, tell stories, dive deep into research and amplify those who are both nice and important. Important because they solve real problems, or take on meaningful challenges. Nice because they embrace aesthetics and think: if we make it, we might as well make it beautiful. We work alongside our clients as partners, not vendors, building brand universes that last. Our services: brand- and business strategy, identity design, web development, campaign development and production, content strategy and production.
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De Kiesmannen are known for their bold theatre shows and campaigns that get young people thinking—and voting. But while their productions pack a punch, their presence on social media didn’t quite match the energy. Nice+Important stepped in to develop a social content strategy aimed at socially curious young people. With limited resources but big ambitions, we helped De Kiesmannen translate their mission into a scroll-stopping presence, growing awareness, engagement, and a new generation of fans along the way.
We didn’t just launch a new meat replacement, we launched a new way of thinking about food. De Nieuwe Keuken puts vegetables where the meat used to be, not to mimic, but to lead. No fake meat, no soy tricks, just real vegetables that earn the centre of the plate.
Together with Freddy Tratlehner, Sophie Tielrooij and Dennis Favier, we built the brand from scratch: strategy, identity, recipes, activations. From Lowlands to Crisp, from pulled paddo’s to full-blown movement, this is what happens when food culture meets brand thinking.
When data becomes a public good, it needs a public story. In a world shaped by big tech and privatized platforms, the Amsterdam Economic Board asked us to reframe data-sharing as something collective, constructive, and compelling.
We created the name, narrative, and identity for the Data Commons Collective, a new initiative that brings governments, companies, and communities together to share data for the public good. From strategy to storytelling, we helped turn a technical ambition into a citywide movement that partners actually want to be part of.
To help TECHLEAP strengthen its founder community, we created All-in: a seven-part documentary series about the people behind the scale-ups. No hustle myths, just real stories, from burnout to balance, ethics to impact. Designed to offer value beyond the echo chamber, the series sparked record engagement and reframed what it means to be a founder in the Dutch tech scene.
Alicia is an insurtech scale-up on a mission to close the protection gap for independent workers, by embedding smart, pay-per-use insurance into the world’s leading work platforms.
Together with Containr Affairs, we built the Alicia brand from scratch: fundamentals, identity, voice, and growth strategy. Inspired by Rotterdam roots and a no-nonsense POV, we shaped a brutally simple brand around one bold promise: make insurance work for everyone.
Screaming Beans is an Amsterdam-based specialty coffee brand with a bold new mission: fuel the moments ideas are born. As the brand expanded from boutique cafés to subscriptions and B2B, we partnered to sharpen its identity and reposition it as the coffee brand for creatives.
Together, we built a brand foundation rooted in clarity and character, shaping the story, design, retail experience, and tone of voice. The result is a brand that connects coffee to creativity in a way that feels effortless and authentic. Expect more than a caffeine kick: this one fuels your next idea.
