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Cases adminMon 03. Feb 25

Developing RETURN’s brand strategy and visual identity

Return is a new kind of investment platform, one that sees optimism, not obstacles, in the energy transition. Built from the ground up with Stecc Capital, we created the full brand for Return: from fundamentals to identity to a website that literally shifts with the weather.

In a category known for technical jargon and green clichés, we distilled a complex mission into a story you can retell over dinner. The result is a distinctive, design-led brand for a collective of builders, thinkers, and investors returning the planet to its natural state.

Launching DE NIEUWE KEUKEN: the new meat replacement

We didn’t just launch a new meat replacement, we launched a new way of thinking about food. De Nieuwe Keuken puts vegetables where the meat used to be, not to mimic, but to lead. No fake meat, no soy tricks, just real vegetables that earn the centre of the plate.

Together with Freddy Tratlehner, Sophie Tielrooij and Dennis Favier, we built the brand from scratch: strategy, identity, recipes, activations. From Lowlands to Crisp, from pulled paddo’s to full-blown movement, this is what happens when food culture meets brand thinking.

Amsterdam Economic Board

Once initiated by the late mayor Eberhard van der Laan, the Amsterdam Economic Board is a network organization that aims to bring politics and business closer together to innovate the metropolitan region of tomorrow. The Board consists of top executives from companies, knowledge institutions, and governments from the Amsterdam region, along with individuals contributing significantly to the conversation about the future of the Amsterdam Metropolitan Area.

Developing RETURN’s brand strategy and visual identity

Launching DE NIEUWE KEUKEN: the new meat replacement

Amsterdam Economic Board

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