Wed 30. Apr 25
Agency
For founders and brands disillusioned with traditional agencies, Nice+Important is the strategic partner that brings together journalistic insight and uncompromising creative to deliver meaningful, memorable brand strategy and forthcoming work.
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TECHLEAP’s flagship BOLD event
We deliver strategies that keep brands ahead, tell stories, dive deep into research and amplify those who are both nice and important. Important because they solve real problems, or take on meaningful challenges. Nice because they embrace aesthetics and think: if we make it, we might as well make it beautiful. We work alongside our clients as partners, not vendors, building brand universes that last. Our services: brand- and business strategy, identity design, web development, campaign development and production, content strategy and production.
Wed 30. Apr 25
Clients
Wed 30. Apr 25
Testimonials
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Screaming Beans is an Amsterdam-based specialty coffee brand with a bold new mission: fuel the moments ideas are born. As the brand expanded from boutique cafés to subscriptions and B2B, we partnered to sharpen its identity and reposition it as coffee brand for creatives. Together, we built a brand foundation rooted in clarity and character, shaping the story, design, retail experience, and tone of voice. The result is a brand that connects coffee to creativity in a way that feels effortless and authentic. Expect more than a caffeine kick: this one fuels your next idea.
Alicia is an insurtech scale-up on a mission to close the protection gap for independent workers, by embedding smart, pay-per-use insurance into the world’s leading work platforms.
Together with Containr Affairs, we built the Alicia brand from scratch: fundamentals, identity, voice, and growth strategy. Inspired by Rotterdam roots and a no-nonsense POV, we shaped a brutally simple brand around one bold promise: make insurance work for everyone.
To help TECHLEAP strengthen its founder community, we created All-in: a seven-part documentary series about the people behind the scale-ups. No hustle myths, just real stories, from burnout to balance, ethics to impact. Designed to offer value beyond the echo chamber, the series sparked record engagement and reframed what it means to be a founder in the Dutch tech scene.