The Kingfish Company is redefining premium seafood with its land-based recirculating aquaculture system (RAS) for yellowtail kingfish, earning the trust of top chefs and high-end retailers worldwide. What began as Kingfish Zeeland has evolved into an international pioneer in sustainable aquaculture.

To support their global expansion, The Kingfish Company partnered with Nice+Important for a full rebrand, spanning brand story, visual identity, website, brand film, and more. Discover how a radical approach to fish farming was transformed into a bold brand that blends gastronomy with engineering.

For the 2023 elections, Volt asked us to craft a campaign that made the long term feel urgent. Using ‘imagination activism’ as our lens, we built a future-facing narrative that pulled 2050 into the present. The result: a bold, idea-driven campaign that broke with political clichés, turned a QR code into a statement, and redefined what a progressive vote can look like.

Oedipus Brewery, known for its creative and arts-driven approach to beer-making, has grown significantly after Heineken acquired a minority stake. However, with growth came the challenge of maintaining their counterculture spirit while navigating the corporate world.

Nice+Important was tasked with crafting a new brand story to bridge the gap between Oedipus’ unique identity and their new corporate partners. Through in-depth interviews with stakeholders, we developed two versions of the story: one for internal teams, full of creative flair, and a more formal corporate version for external and partner communications, ensuring alignment across all levels.