TECHLEAP’s flagship BOLD event
The Nice and Important Manifesto
The world is loud and complex.
Algorithms dictate what we do, feel and think.
It’s easy to get lost.
People crave direction, but confusion has taken over. Indecision is the new black.
Nice and Important is the antidote to the noise.
A compass for the zeitgeist.
A friend in the maze of modern business.
Your source for making sense of it all.
At its core, Nice&Important offers two things:
- Journalism: sharp, insightful, entertaining and impossible to ignore.
- Branding: strategy that keeps brands ahead of the curve.
Our journalists explore how culture influences business and vice versa.
We deliver stories that shine light on the unlit,
give the stage to new, bold ideas and turn up the volume on unheard voices.
We are in a state of permanent research, and everything we learn is shared.
Our agency makes brands nice enough to love
and important enough to matter.
We deliver strategies that keep brands ahead, tell stories,
dive deep into research and amplify those who are both nice and important.
Important because they solve real problems,
or take on meaningful challenges.
Nice because they embrace aesthetics and think:
if we make it, we might as well make it beautiful.
We work alongside our clients as partners,
not vendors, building brand universes that last.
Everything we do sparks perspective for action.
Our single most important asset is curiosity.
It’s the battery of our compass, and it sets our people apart.
Our work is precise and strives for excellence.
We fight against insincerity and mediocrity.
We’re competitive, yet warm.
Because it’s nice to be important.
But it’s more important to be nice.
Tue 15. Apr 25
Clients
Tue 15. Apr 25
Testimonials
What started as The Student Hotel, offering students a home away from home, has grown into a hybrid hospitality brand connecting a new generation of learners, workers and changemakers across Europe. With the launch of the TSH Talent Foundation, The Social Hub wanted to scale its social ambition and support those who face the highest barriers to opportunity.
To help bring this vision to life, The Social Hub partnered with Nice+Important to build the brand for their foundation from the ground up. From brand story to messaging house, from visual identity to rituals, we developed a complete brand system to match the scale of their mission: empowering talent to grow, connect and change the world
For TECHLEAP’s flagship BOLD event, we didn’t design a talk, we designed an epiphany. Using a tree-shaped, 36-screen art installation, we created a visual journey from monoculture to biodiversity, challenging outdated leadership models and visualising a more inclusive, Gen-Z-ready future. A bold DE&I experience that moved from insight to impact.
What do you get when a world-leading electronic music festival and a boundary-pushing performance brand meet on the dancefloor? A collaboration born not in a boardroom, but in the crowd. After noticing the rise of Salomon sneakers at Dekmantel Festival, Nice+Important initiated a partnership between the two brands, without either of them asking for it.
The result: a trail-ready dance shoe inspired by the Amsterdam forest and Dekmantel’s vibrant community of dancers. Designed, produced, and launched in record time, the limited-edition drop sold out instantly and became an unexpected cultural moment, turning into both a collector’s item and a meme.