For TECHLEAP’s flagship BOLD event, we didn’t design a talk, we designed an epiphany. Using a tree-shaped, 36-screen art installation, we created a visual journey from monoculture to biodiversity, challenging outdated leadership models and visualising a more inclusive, Gen-Z-ready future. A bold DE&I experience that moved from insight to impact.
Het heeft me qua werk zo’n 15 jaar gekost om echt te begrijpen wat ik nou eigenlijk aan het doen was. Toen snapte ik het. En nu schrijf ik er een boek over.
Screaming Beans is an Amsterdam-based specialty coffee brand with a bold new mission: fuel the moments ideas are born. As the brand expanded from boutique cafés to subscriptions and B2B, we partnered to sharpen its identity and reposition it as the coffee brand for creatives.
Together, we built a brand foundation rooted in clarity and character, shaping the story, design, retail experience, and tone of voice. The result is a brand that connects coffee to creativity in a way that feels effortless and authentic. Expect more than a caffeine kick: this one fuels your next idea.
For the 2023 elections, Volt asked us to craft a campaign that made the long term feel urgent. Using ‘imagination activism’ as our lens, we built a future-facing narrative that pulled 2050 into the present. The result: a bold, idea-driven campaign that broke with political clichés, turned a QR code into a statement, and redefined what a progressive vote can look like.
Oedipus Brewery, known for its creative and arts-driven approach to beer-making, has grown significantly after Heineken acquired a minority stake. However, with growth came the challenge of maintaining their counterculture spirit while navigating the corporate world.
Nice+Important was tasked with crafting a new brand story to bridge the gap between Oedipus’ unique identity and their new corporate partners. Through in-depth interviews with stakeholders, we developed two versions of the story: one for internal teams, full of creative flair, and a more formal corporate version for external and partner communications, ensuring alignment across all levels.
When data becomes a public good, it needs a public story. In a world shaped by big tech and privatized platforms, the Amsterdam Economic Board asked us to reframe data-sharing as something collective, constructive, and compelling.
We created the name, narrative, and identity for the Data Commons Collective, a new initiative that brings governments, companies, and communities together to share data for the public good. From strategy to storytelling, we helped turn a technical ambition into a citywide movement that partners actually want to be part of.
We didn’t just launch a new meat replacement, we launched a new way of thinking about food. De Nieuwe Keuken puts vegetables where the meat used to be, not to mimic, but to lead. No fake meat, no soy tricks, just real vegetables that earn the centre of the plate.
Together with Freddy Tratlehner, Sophie Tielrooij and Dennis Favier, we built the brand from scratch: strategy, identity, recipes, activations. From Lowlands to Crisp, from pulled paddo’s to full-blown movement, this is what happens when food culture meets brand thinking.
Return is a new kind of investment platform, one that sees optimism, not obstacles, in the energy transition. Built from the ground up with Stecc Capital, we created the full brand for Return: from fundamentals to identity to a website that literally shifts with the weather.
In a category known for technical jargon and green clichés, we distilled a complex mission into a story you can retell over dinner. The result is a distinctive, design-led brand for a collective of builders, thinkers, and investors returning the planet to its natural state.
Het heeft me qua werk zo’n 15 jaar gekost om echt te begrijpen wat ik nou eigenlijk aan het doen was. Toen snapte ik het. En nu schrijf ik er een boek over.
To help TECHLEAP strengthen its founder community, we created All-in: a seven-part documentary series about the people behind the scale-ups. No hustle myths, just real stories, from burnout to balance, ethics to impact. Designed to offer value beyond the echo chamber, the series sparked record engagement and reframed what it means to be a founder in the Dutch tech scene.
