What started as The Student Hotel, offering students a home away from home, has grown into a hybrid hospitality brand connecting a new generation of learners, workers and changemakers across Europe. With the launch of the TSH Talent Foundation, The Social Hub wanted to scale its social ambition and support those who face the highest barriers to opportunity.

To help bring this vision to life, The Social Hub partnered with Nice+Important to build the brand for their foundation from the ground up. From brand story to messaging house, from visual identity to rituals, we developed a complete brand system to match the scale of their mission: empowering talent to grow, connect and change the world

For TECHLEAP’s flagship BOLD event, we didn’t design a talk, we designed an epiphany. Using a tree-shaped, 36-screen art installation, we created a visual journey from monoculture to biodiversity, challenging outdated leadership models and visualising a more inclusive, Gen-Z-ready future. A bold DE&I experience that moved from insight to impact.

What do you get when a world-leading electronic music festival and a boundary-pushing performance brand meet on the dancefloor? A collaboration born not in a boardroom, but in the crowd. After noticing the rise of Salomon sneakers at Dekmantel Festival, Nice+Important initiated a partnership between the two brands, without either of them asking for it.

The result: a trail-ready dance shoe inspired by the Amsterdam forest and Dekmantel’s vibrant community of dancers. Designed, produced, and launched in record time, the limited-edition drop sold out instantly and became an unexpected cultural moment, turning into both a collector’s item and a meme.

What started as The Student Hotel, offering students a home away from home, has grown into a hybrid hospitality brand connecting a new generation of learners, workers and changemakers across Europe. With the launch of the TSH Talent Foundation, The Social Hub wanted to scale its social ambition and support those who face the highest barriers to opportunity.

To help bring this vision to life, The Social Hub partnered with Nice+Important to build the brand for their foundation from the ground up. From brand story to messaging house, from visual identity to rituals, we developed a complete brand system to match the scale of their mission: empowering talent to grow, connect and change the world

For TECHLEAP’s flagship BOLD event, we didn’t design a talk, we designed an epiphany. Using a tree-shaped, 36-screen art installation, we created a visual journey from monoculture to biodiversity, challenging outdated leadership models and visualising a more inclusive, Gen-Z-ready future. A bold DE&I experience that moved from insight to impact.

What do you get when a world-leading electronic music festival and a boundary-pushing performance brand meet on the dancefloor? A collaboration born not in a boardroom, but in the crowd. After noticing the rise of Salomon sneakers at Dekmantel Festival, Nice+Important initiated a partnership between the two brands, without either of them asking for it.

The result: a trail-ready dance shoe inspired by the Amsterdam forest and Dekmantel’s vibrant community of dancers. Designed, produced, and launched in record time, the limited-edition drop sold out instantly and became an unexpected cultural moment, turning into both a collector’s item and a meme.

What started as The Student Hotel, offering students a home away from home, has grown into a hybrid hospitality brand connecting a new generation of learners, workers and changemakers across Europe. With the launch of the TSH Talent Foundation, The Social Hub wanted to scale its social ambition and support those who face the highest barriers to opportunity.

To help bring this vision to life, The Social Hub partnered with Nice+Important to build the brand for their foundation from the ground up. From brand story to messaging house, from visual identity to rituals, we developed a complete brand system to match the scale of their mission: empowering talent to grow, connect and change the world

For TECHLEAP’s flagship BOLD event, we didn’t design a talk, we designed an epiphany. Using a tree-shaped, 36-screen art installation, we created a visual journey from monoculture to biodiversity, challenging outdated leadership models and visualising a more inclusive, Gen-Z-ready future. A bold DE&I experience that moved from insight to impact.

What do you get when a world-leading electronic music festival and a boundary-pushing performance brand meet on the dancefloor? A collaboration born not in a boardroom, but in the crowd. After noticing the rise of Salomon sneakers at Dekmantel Festival, Nice+Important initiated a partnership between the two brands, without either of them asking for it.

The result: a trail-ready dance shoe inspired by the Amsterdam forest and Dekmantel’s vibrant community of dancers. Designed, produced, and launched in record time, the limited-edition drop sold out instantly and became an unexpected cultural moment, turning into both a collector’s item and a meme.

What started as The Student Hotel, offering students a home away from home, has grown into a hybrid hospitality brand connecting a new generation of learners, workers and changemakers across Europe. With the launch of the TSH Talent Foundation, The Social Hub wanted to scale its social ambition and support those who face the highest barriers to opportunity.

To help bring this vision to life, The Social Hub partnered with Nice+Important to build the brand for their foundation from the ground up. From brand story to messaging house, from visual identity to rituals, we developed a complete brand system to match the scale of their mission: empowering talent to grow, connect and change the world

For TECHLEAP’s flagship BOLD event, we didn’t design a talk, we designed an epiphany. Using a tree-shaped, 36-screen art installation, we created a visual journey from monoculture to biodiversity, challenging outdated leadership models and visualising a more inclusive, Gen-Z-ready future. A bold DE&I experience that moved from insight to impact.

What do you get when a world-leading electronic music festival and a boundary-pushing performance brand meet on the dancefloor? A collaboration born not in a boardroom, but in the crowd. After noticing the rise of Salomon sneakers at Dekmantel Festival, Nice+Important initiated a partnership between the two brands, without either of them asking for it.

The result: a trail-ready dance shoe inspired by the Amsterdam forest and Dekmantel’s vibrant community of dancers. Designed, produced, and launched in record time, the limited-edition drop sold out instantly and became an unexpected cultural moment, turning into both a collector’s item and a meme.